A Curated Article by Greg Bruno

Greg Bruno writes about the importance of not getting caught up in the excitement of a new product launch, and the importance of manufacturer representatives doing their research.


A principal’s new product launch can be exciting, time-consuming and expensive for both a principal and a representative.

Ultimately, everyone involved wants the launch to be successful and profitable. Getting to these goals takes planning and careful execution. The additional potential for new business that a new product launch offers the sales representative can be exciting, but success with it requires preparation, training, market research and information. I believe that these four things are at the root of what a representative wants and needs to succeed.


Read the full article here.