Evaluating Manufacturer Representatives
Curated Post from Agency Sales Magazine
Manufacturer representatives make constant calculations and evaluations. Whether it is of the products they are helping sell or the shelf space those products get allotted, a manufacturer representative is evaluating everything that will help increase sales. But as Tom Hayward, writing for Agency Sales magazine states, manufacturer representatives also get evaluated.
As unbridled entrepreneurs, manufacturers’ representatives naturally evaluate our business space to maximize our return on investment. We evaluate many areas to include the prospects at end user/OEMs, the effectiveness of our distributor/wholesaler networks, and the future with the principals we represent. We should not be surprised that each of these channel partners are evaluating us as well.
– Agency Sales: May 2015
We don’t forget that we, too, are evaluated by our customers and principals, and we strive to maintain a level of competence and expertise that benefits all parties and proves our value.