Target Manufacturer's Rep

For businesses that have only ever known an inside sales force, making the leap to an Independent Manufacturer Representative can seem daunting. But why shouldn’t you outsource your sales force? You are likely already outsourcing legal or accounting work. You may even be outsourcing bookkeeping or human resources or any number of vital elements of your business.

The reasons to outsource your sales force are the same for outsourcing anything else. It’s cost-effective. It allows you to leverage a level of expertise than can be cost-prohibitive in house. Manufacturer Representatives aren’t simply experts on your product. They are experts on their market area and chain retailers. And while an employee may move away for money, or expect regular raises, there’s no concern over that here. An independent rep has no similar cause to leave its territory that it invested heavily in for years. Similarly, with agreements in place, a rep will only ever take a percentage of commission.

Achieving a Better Bottom Line by Outsourcing Manufacturing Sales

One of the most important functions leaders across corporate America perform is increasing profits and building shareholder equity. And two of the most effective methods for reaching these goals is to increase sales and decrease company costs.

For manufacturers, outsourcing is a normal method for reducing costs and increasing sales, while allowing the ability to maintain focus on their core competencies. While it may be most common for companies to outsource security, technology, marketing or legal departments, outsourcing the sales function is equally effective to achieving those reduced costs and increased sales goals. Because manufacturer representatives handle so much more than direct sales calls, this process can be more complex than outsourcing some other services. But once understood and running smoothly, a representative will allow manufacturers to focus on their core business: manufacturing and perfecting their product.