Necessity of Manufacturers Reps

What does outsourced mean when it comes to a manufacturers’ representative?

We mentioned in a previous post that the internet has opened a few doors to help manufacturers more easily communicate directly with customers. As the internet continues to grow in use and everyone comes for a piece of the pie, even newer tools will be available, but will they stand the test of time?

In an age of fast tech, social media, easy communication, it makes sense that new tools would become available. And some of these tools are giving difficulties to rep firms– not because these services are somehow able to offer even a fraction of the benefit of rep firms– but simply due to the extra explanation about what exactly “outsourced sales” means when it comes to manufacturer representatives vs newer options for “outsourced sales.”

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